FLW Core Values
Integrity - FLW provide fair, competitive tournaments and deliver on our brand promise with respect and sound principles of character.
Outreach - FLW is dedicated to giving back and improving each community we visit. Through our family-friendly events and community partnerships, we build strong relationships everywhere we go. Community outreach is an integral part of our tradition of valued community service.
Commitment - We uphold a sincere passion and respect for our anglers, sponsors, fans, employees, communities and partners who share a common love for the competitive and recreational spirit of fishing. We are committed to providing excitement and entertainment to families through unique, creative experiences, while also promoting public awareness for the sport of fishing. Our loyalty to our constituents has created strong, long-term relationships.
Conservation - We are leaders in conservation, fishing education and protection of our resources. We elevate our environmental commitment by fostering innovative approaches to conservation by maintaining industry-leading live-release rates. We are committed to protecting the environment and educating others to do the same.
Innovation - We elevate the sport of fishing by providing a distinct and unique experience at our events and through multiple FLW platforms, cutting-edge technology such as FLW web streaming, and creative marketing strategies. FLW set the standard in our industry.